Web Analysis

Terminology

Whois Information: Whois information is the basic technical information like domain name, registration information etc. about a website.

IP Information: IP information is the info about IP address of the computer that hosts the website.

MozRank / Moz Information: MozRank (https://moz.com) represents a link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages that link to them. The higher the quality of the incoming links, the higher the MozRank.

DMOZ Listing: DMOZ (from directory.mozilla.org, an earlier domain name) is a multilingual open-content directory of World Wide Web links. The site and community who maintain it are also known as the Open Directory Project (ODP). It is owned by AOL but constructed and maintained by a community of volunteer editors. DMOZ uses a hierarchical ontology scheme for organizing site listings. Listings on a similar topic are grouped into categories which can then include smaller categories.

DMOZ is a directory set up in 1998, with the idea of creating a premium, open-source website directory. In practice, the rise of the search engines made directories pretty much obsolete from a practical user perspective. Directories have clung onto existence by the benefits they provide for SEO. However, with each update to Google’s algorithm their importance diminishes.

Google’s algorithm still places an unnatural amount of trust in DMOZ backlinks. They are seen as verification of a site’s quality, and evidence that the website is valid and useful.

Malware Scan Information: Malware scan info is the malware scan results of the files and content of the website by google safe browser, AVG, Norton and McAfee.

Google Backlink: A backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Google backlinks are the count of backlinks found in google search for a website.

Google Page Rank: Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 – 10. Google Pagerank is based on backlinks. Although page rank is being phased out by Google.

Social Network Information: Like, share, comment etc social network activities in

Facebook
Google Plus
Pinterest
Reddit
Buffer
Xing
Stumbleupon
Linkedin

Keyword & Meta Information: A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page.A meta description tag is a snippet of HTML code in a web page header that summarizes the content that is on the web page. The meta description is usually placed after the title tag and before the meta keywords tag. When optimizing a web page for search engines (SEO), it is considered a best practice to use meta description tags.

Search Engine Index: Search engine indexing is the process of a search engine collecting, parsing and storing data for use by the search engine. The actual search engine index is the place where all the data the search engine has collected is stored. It is the search engine index that provides the results for search queries, and pages that are stored within the search engine index that appear on the search engine results page. Without a search engine index, the search engine would take considerable amounts of time and effort each time a search query was initiated.

Alexa & SimilarWeb Information: Alexa (http://www.alexa.com) and SimilarWeb (https://www.similarweb.com) provide analytical insights to benchmark, compare and optimize businesses on the web. We have added this two popular web analytics tool’s publicly available statistics for you information.